Friday, March 03, 2006

BRAND YOUR SPACE?


Now, the need for BEING SPACES is nothing new. Sociologist Ray Oldenburg coined 'The Third Place' in his 1990 book 'The Great Good Place', and described it as a celebration of the places where people can regularly go to take it easy and commune with friends, neighbours, and whoever else shows up.

In Oldenburg's view, this complements the Freudian concept of well-being ("having someone to love and work to do", or in Oldenburg's words, "having a mate and a job"), as The Third Place provides a third element: a dependable place of refuge, where one can escape the demands of family and bosses, and thus temporarily forget about one's sorrows and shortcomings.


VISIT TRENDWATCHING.COM FOR THE STORY

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