Mitch Drew - MITCH TV
JACKSON MITCHELL ADVERTISING
Monday, March 13, 2006
Spanish TV ads expecting boost from Nielsens
It's still two months off, but Spanish-language TV executives are already eager for this year's pre-sale of advertising slots for the fall season.
The reason: since January, Univision, Telemundo and TeleFutura's audiences are being measured by the Nielsen Television Index, which ranks all broadcast networks regardless of language.
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