Wednesday, August 01, 2007

K&H Dispatch launches "Drive Your Business" TV campaign

VANCOUVER - K&H Dispatch is breaking ground with a new approach to advertising for owner/operators to join their team. With the strong economy in the Lower Mainland, K&H is having challenges keeping up with the demand by customers. The traditional methods of advertising in 'job listing' isn't keeping up with the demand. BECK Agencies worked with Channel M TV to develop the new "Drive Your Business" TV creative running in Punjabi and English starting the week of August 6th.

BECK Agencies CEO Fred Beck said "We are working with K&H Dispatch to invite new owner/operators to join the K&H team". Beck adds "We know that the South Asian community is extremely interested in self employment and it made sense to create a commercial targeting an ethnic group that is receptive to self employment opportunities".


Jim Pattison Chrysler Dodge in Surrey partnered with the production of the TV commercials and appears as the 'dealer location'. "There is a high level of consumer confidence established with the Jim Pattison Group and we wanted to bring them in as a partner in this unique marketing opportunity. We expect to help sell Dodge Sprinter courier vans with this campaign" Fred Beck said. "The van we feature in the commercials is the top-of-the-line model for courier vans and Jim Pattison Chrysler Dodge is one of the top dealers for these types of vehicles".

CLICK ON THE IMAGE BELOW to view the Punjabi version of the commercial

CLICK ON THE IMAGE BELOW to view the English version of the commercial

For more information contact:

Mitch Drew
BECK Agencies

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