More Viewers Are Older, Which Means They'll Likely Watch More
NEW YORK (AdAge.com) -- More U.S. TV watchers are getting older, a condition that gives them more overall time for watching TV, according to Nielsen. The research firm estimates the number of U.S. TV households will total 112.8 million by Jan. 1, 2008, an increase of 1.3% since last year.
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