Thursday, February 07, 2008

Hispanic Broadcast Ad Growth to Outpace Industry

Growth of Hispanic radio will hit 6 percent in 2008, once again handily outpacing the rest of the industry, which is expected to experience a growth rate of 2 percent to 3 percent, predicts SNL Kagan in a new study.

Annually, Hispanic radio station revenues should grow at about 4.9 percent over the next four years, the Economics of Hispanic TV & Radio in the U.S. study predicts (via Radio Ink).

Hispanic television will undergo rapid growth as well, with the four major U.S. Hispanic broadcast networks bringing in as much as $1.6 billion by 2011 (up from 1.3 billion in 2007).

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