Saturday, February 02, 2008

Microsoft, Yahoo would create advertising titan

While Google would maintain edge in search dollars, proposed takeover would deliver mass online audiences for marketers

If the blockbuster takeover of Yahoo Inc. by Microsoft Corp. is allowed to proceed, the combined company could rival Google Inc. for clout in the advertising world.

Though Google holds the undisputed crown in terms of online advertising, Yahoo and Microsoft would together form the biggest challenge to its dominance over Internet ad dollars since the industry began to explode over the past decade.

While Google focuses on connecting marketers with audiences through its online search terms, Yahoo and Microsoft's MSN portal represent mass audiences.

Like Google, people make the sites a default Internet address on millions of computers around the world.


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