In an effort to drum up more interest in its recently launched Dr Pepper Cherry, Dr Pepper Snapple Group Inc. has bought advertising time during Super Bowl XLIV.
The purchase marks the first time in the company's 125-year history that Dr Pepper will advertise during the National Football League championship, which will be broadcast by CBS Corp. on Feb 7.
The soft-drink maker's commercial for the big game will feature rocker Gene Simmons and his Kiss band mates. Mr. Simmons starred in a Dr Pepper Cherry ad campaign in March, which introduced Dr Pepper Cherry.
CLICK HERE for the entire story at Wall Street Journal online
No comments:
Post a Comment