Today, marketing mavens are still building their promo plans around TV, but the old reliables are anything but.
Marketing remains as shrouded in secrecy as the inner workings of the CIA. And while studios are cutting costs across the board -- slashing talent salaries, reducing the number of movies they finance and produce, and laying off staffers -- they fork over as much as ever on marketing. But where they're spending that money is shifting.
CLICK HERE for the story from Variety