Sunday, September 26, 2010

Int'l TV ad revenue resurgent

Steady if unspectacular rebound bodes well for TV program sales

International TV advertising revenues will continue to see a recovery this year, according to industry experts, following the trend set in the U.S.

TV program buyers feel the upswing in the advertising economy will surely mean a stronger marketplace for their existing library of programs to be sold -- as well as new channels that are starting up, especially in the Asia-Pacific region.

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