In the midst of all the hustle and bustle that is IBC, Microsoft for the past few years has held court in the Topaz Lounge, a central second-floor location that provides the company a chance to rise above the fray and offer a more relaxed, holistic view of the company's many services for broadcasters and the consumers who view and interact with their products.
This year, however, Microsoft and two partners-Interxion and iStreamPlanet-held an off-site event that was geared toward a better understanding of broadcasters' needs for online video content creation and delivery.
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