He shoots – and the advertisers score!

The Globe and Mail
It’s Stanley Cup season and that means millions of viewers are parked before their TV sets, fists clasped tight in anticipation and eyes riveted to one fateful spot: the goal.

For advertisers, that kind of engagement is priceless, and more companies are paying to get their brands behind the net, thanks to one bit of technology that is just starting to expand across the National Hockey League. Ad space is going beyond the boards, with virtual signs that project brands on to the glass for TV viewers, without blocking the view of spectators actually in the seats behind the goal.

CLICK HERE for the article at The Globe and Mail

If you would like YOUR BRAND in Vancouver Canucks games for the 2011-2012 regular season, call or email:

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

Autoway.ca joins the Vancouver Canucks for the 2011 Stanley Cup run

Autoway.ca get's in the game at Rogers Arena on Friday with new rink board ads.

With the excitement around the Vancouver Canucks 40th Season and this years run to the Stanley Cup Finals, Autoway.ca continues sponsorship of the team with placement of rink board banners during CBC Hockey Night in Canada broadcasts.

"Autoway.ca has been advertising in Hockey on CBC and Rogers Sportsnet since 2007 for one reason...increased profile for the web site and brand" said Mitch Drew of JACKSON MITCHELL ADVERTISING who placed the rink board ads.

"In the competitive world of online automotive sales, Autoway.ca has continued to grow and increase traffic to their site with a combination of search optimization and paid search, combined with the REACH of Vancouver Canucks hockey television advertising" Drew added.


The original Autoway.ca logo has been adjusted for better exposure on CBC TV. Custom creative was specifically produced for the Canucks rink board banners that increased the size of the URL and removed some of the smaller lettering and positioning.

"Now that all hockey games are broadcast in HD, the rink board signage jumps out at you and is crystal clear to the viewers watching on TV at home, restaurants and bars"

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

Mitch Drew Reel from 2007

This goes back a couple of years when I hosted all my videos at VIMEO.

Mitch Drew - TV Reel 2007 from mitchtv on Vimeo.

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com

Netflix nabs 'Mad Men' rerun rights

Netflix, in a sign of its growing importance in television, will become Don Draper’s second home.

The home entertainment company has bought the rerun rights to the TV series “Mad Men,” making its online streaming service the next place to watch episodes after the show’s initial airing on cable network AMC.

Netflix will pay “Mad Men” producer Lionsgate between $750,000 and $900,000 per episode, according to people familiar with the situation.

CLICK HERE for the entire story at The LA Times

GoDaddy Doubles Down on DIY Marketing, Completes 4,000-Square-Foot Commercial Studio

Intends to Ramp up Presence in Markets Including India, Asia, South America and South Africa
CLICK HERE for the entire story from AdAge