Chevy Shoots ‘Fans’ with Sign, Inserts in Series for Sponsorship Message

Chevy has teamed up with Fox on a creative new way to include a visual that goes along with the “brought to you by…” messages that the announcers read during the World Series.

Typically, a sponsor’s logo is overlaid on the screen as the announcer reads his short spiel. Chevy, instead of including such a logo overlay, has the logo for its Malibu sedan on a sign held by a fan in the stands, writes MediaPost.

The camera appears to zoom in on the sign held by the fan as the announcer reads the message.

However, the sign is not actually being held by a real fan during a real game. Rather, Chevy and agency GM Planworks gather a group of 50 fans in Fenway Park, simulated a game-like situation, and shot a Sox fan holding a sign. The Malibu plug was inserted digitally, and the film was sent to Fox, which slotted it in during the broadcast.

The tactic will be used in each game of the World Series. When the series moves to Colorado, Rockies fans will be holding the sign

TV ads in Penguins vs Canucks available now!

VANCOUVER - BECK Agencies has made a special placement of 15sec TV ads in the upcoming Pittsburgh at Vancouver game on Saturday, December 8th on CBC Hockey Night in Canada.

Fred Beck, CEO of BECK Agencies is excited "We see a great benefit in advertising during high profile sports broadcasts. Seeing Sidney Crosby will certainly be exciting and we expect people all over BC to be watching". Beck said "We are currently developing new TV creative for BROCO Auto Glass and other BECK clients. The new TV commercials will be shot in HD to take full advantage of the quality of the CBC High Definition broadcast".

Contact:

Mitch Drew
BECK Agencies
mitch@beckbc.com
www.beckbc.com
604-520-9866 bus

Woods' new endorsement: 'Gatorade Tiger' to be unveiled in 2008

Woods to have his own drink in first licensing deal
By DOUG FERGUSON, AP Golf Writer
October 16, 2007

Tiger Woods will have his own brand of sports drink next year under an endorsement deal announced Tuesday with Gatorade that marks a couple of firsts for the world's No. 1 golfer -- his first U.S. deal with a beverage company and his first licensing agreement.

Gatorade said it will introduce "Gatorade Tiger" in March, with more products to follow. Woods even picked out the flavors himself, with the drink available in a cherry blend, citrus blend and grape.

CLICK HERE FOR THE ENTIRE STORY

HARVEY'S Furniture & Appliances launches BOSCH Event Oct. 13th

VANCOUVER - Following up on an aggressive TV campaign in Vancouver Canucks Hockey and Seattle Seahawks NFL broadcasts, Harvey's Furniture & Appliances is launching a BOSCH event using Vancouver Sun and Province Newspaper Ads. The "Green" event offers $100 Rebates on a wide range of BOSCH washers and dryers and runs into December.

Here's a sample of the newspaper ads that will start in this weekends Vancouver Sun.

Cars.com Already Laying Out Its Super Bowl Plans

Site Says It Will Kick Off Big Spending Year With Two Spots in February Game

NEW YORK (AdAge.com) -- It's only early October, and consumers are likely to be thinking more about new TV shows or Thanksgiving turkey than they are about Super Bowl ads or buffalo wings. Even so, one small advertiser is seizing the opportunity to announce its berth in the Big Game.
Cars.com says it will run two ads in the Super Bowl, one in the first quarter and another in the third quarter.

Cars.com, an online automotive-ads site that is a division of Classified Ventures, said it will kick off -- no pun intended, we're sure -- its 2008 marketing campaign by advertising on Super Bowl XLII. The game is set to air on News Corp.'s Fox
network on Feb. 3, 2008.

CLICK HERE FOR THE ENTIRE ARTICLE AT ADAGE.COM

GMC’s Third Year of NFL Promotion Comes In-House

For the third straight year, GMC will be creating a micro-site in conjunction with the NFL to promote its cars to web-savvy consumers, reports ClickZ (via MarketingVOX).

The Pro Grade Challenge will be promoted online as well as via TV advertising, which directs viewers back to a microsite hosted on GMC.com. Once there, football enthusiasts can vote on the Defensive Player of the Week, watch video highlights and play trivia games.

The campaign was previously hosted on ESPN’s website, and while GMC is still partnering with ESPN for the promotion, the decision was made to bring it in-house to invite the audience closer to the brand.

Three GMC models will be given special treatment on the micro-site, and all will be part of the experience, introducing themselves to visitors as if they were players in a game. The emphasis on creating a fully experiential site is a recognition by GMC that traditional advertising is lessening in effectiveness and new outreach needs to be tried.

BECK places Vancouver Sun advertising using adbid.ca

VANCOUVER - The Pacific News Group recently teamed up with CityExpress to create an online advertising bid system. You may have seen display ads in The Province and Vancouver Sun promoting adbid.ca and inviting people to 'bid online' for 'this space'.

Recently BECK Agencies started bidding on remnant space and secured advertising this week for Cabinets Plus. This ad ran in Wednesday's Vancouver Sun on the TV Times page C10.

Over the next two weeks ads for other BECK clients will be appearing in The Vancouver Sun's Sports section, The Province's 'Live it Up' section and other available sections.

It's simple for anyone to manage an AdBid.ca account but for a small fee, BECK Agencies will bid, track, pay and upload ads for you.

For more information contact:

Mitch Drew
BECK Agencies
604-519-5716 direct
mitch@beckbc.com
www.beckbc.com

BROCO and HARVEY'S in Sunday's Big Game

VANCOUVER - BECK Agencies has placed BROCO Auto Glass and Harvey's Furniture & Appliances TV commercials in the Seattle Seahawks at Pittsburgh Steelers game on CTV at 10:00am Sunday.

The last time these two teams met was in SUPER BOWL XL in February 2006.

"At BROCO we like to win and we like being surrounded by winners. Positioning our BROCO brand with the Seattle Seahawks and the National Football League on CTV is consistent with our overall marketing and growth strategy" BROCO CEO Fred Beck explains.

Eric Harvey of HARVEY'S Furniture & Appliances will be airing TV creative for their BOSCH, WOLF and SUBZERO lines. "We sell and install the top name brand appliances in the world and are proud to let people know that if they are looking for exceptional quality at a fair price...see HARVEY'S" Eric Harvey said.

Contact:
Mitch Drew
BECK Agencies
604-520-9866
mitch@beckbc.com

IMSTV scores a Hat Trick with Canucks TV

VANCOUVER - The first televised Vancouver Canucks game aired on Saturday Sept. 22nd and local advertising agencies Gould Marketing, Elton Media and BECK Agencies had a number of clients in the game.

BECK Agencies placed commercials and sponsorships for BROCO Auto Glass, Harveys Furniture/Bosch and Image Optometry.

IMSTV represents these special "CANUCKS TV" broadcasts of the first two televised games carried on Rogers Sportsnet.


PHOTO: Chuck Gould, Gould Marketing - Mitch Drew, BECK Agencies - Jon Elton, Elton Media

Quarter of U.S. adults visit local TV websites

Around one in four U.S. adults have visited a local television website in the past month, according to a new study, and that figure is expected to rise over the next year.

by Helen Leggatt

Over 118,000 adults across 88 markets were surveyed for The Media Audit’s study, during the period January, 2006 to April, 2007. The findings showed that 27 percent had visited their local television station’s website in the last 30 days.

“Television…stations have been putting renewed effort into their websites, and it is paying off,” said. “Across the nation 73% of adults are going online. With 27% going to local TV websites, this means that nearly 40% of internet users are visiting their local TV websites,” said Bob Jordan, President of The Media Audit, who also predicts that figure to rise over the next year.

The top five markets were Raleigh-Durham, N.C. with 49.7 percent of adults visiting local TV Web sites, followed by Tulsa, Oklahoma (41.6 percent), Denver (40.8 percent) Columbia, S.C. (39.5 percent) and Little Rock, Arkansas (39.4 percent).

“Generally, it is the markets with the highest internet penetration that have the highest percent of TV website visitors,” said Jim Higginbotham, cofounder and head of research for The Media Audit. “It makes sense that if a market has a strong orientation to the internet, then the TV stations will do well.”

CLICK HERE to visit the BizReport site