Saturday, November 12, 2005

TV Networks Turn To New Media to Customize Ads

Frank AhrensWashington
The Washington Post

CBS is having a terrific autumn. As a result, you're going to see more advertising.
The network's "CSI" has been the top-rated show among all networks and all viewers so far this season, with "CSI: Miami" and "Without a Trace" occupying two of the other top five slots.

But these days, that's hardly enough.

Almost all of Viacom's CBS and UPN station Web sites are being revamped, the company said, to include a search technology from Kanoodle that displays sponsored advertising links along with news when viewers use the TV stations' Web sites.


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