Mitch Drew - MITCH TV
JACKSON MITCHELL ADVERTISING
Monday, February 13, 2006
Advertisers take different approach with planned Kwan ads
Michelle Kwan's withdrawal from the Winter Olympics forced two major television advertisers who were featuring the figure skater in their campaigns to reevaluate their plans.
Coca-Cola has decided not to go ahead with one of its two ads that reference Kwan, while Visa USA is sticking with her.
A series of Coke ads that feature rabid fans cheering for their favorite athletes included one in which they were rooting for Kwan. The skater is not seen in the ad.
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