Tuesday, February 14, 2006

Reebok Marketing Campaign Draws Criticism

The images that sell Reebok sneakers these days are edgy.

One ad depicts the devil. Another has fingerprints on what appears to be a police booking form, as rapper 50 Cent advises buyers to "take advantage of today because tomorrow is not promised."

A controversial television ad last year had 50 Cent, a former drug dealer who has rapped about being shot nine times, counting aloud the bullets that were fired at him. The rapper laughs and then looks into the camera as a voiceover asks, "Who do you plan to massacre next?" The ad was withdrawn in Great Britain.


No comments:

Post a Comment