Levi's Monster Unleashed in San Francisco's Union Square
Advertising Students' Denim Beast Hoping to be Adopted
If you were walking around in Union Square in San Francisco recently, you may have noticed a strange sight: an enormous, four-legged muslin monster prowling menacingly in front of the Levi's store. It walked around, it sat down for breaks, and it created the kind of buzz that only strong advertising pieces can. The monster was a hit with the public, and many San Francisco bloggers praised Levi's for this ingenious and weird bit of guerrilla advertising.