Monday, June 26, 2006

Canada a mosaic of tastes - Marketers cash in on the differences

Rogers' cellphone unit leads the pack

Stefan Atton is the first to admit Canada's beer sellers face a challenging future.

Not only are aging core customers drinking less, or switching to wine or spirits, but the fastest-growing segments of the population — Asians and blacks — aren't big on beer, according to extensive targeted polling conducted by Solutions Research Group Inc., which produced a report examining diversity in Canada.

Only 12 per cent of South Asian respondents, 14 per cent of Chinese and 16 per cent of blacks — a category that includes African and Caribbean respondents — said they drank a beer at home in the prior week, compared with 27 per cent for the general population.


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