I've posted a number of articles about 'user generated content' and am a real believer that this trend will grow. Seeing the power of MySpace.com and other online communities and being aware of this growing trend, it still amazes me to see the way that marketers are using it.
Take a look at what users (consumers) are being asked to do for a new Jessica Simpson video.
CLICK HERE
It's very cool.
Mitch
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