Monday, July 10, 2006

Minority groups carving big niche in media market

When La Vision, a daily Hispanic newspaper based in Norcross, began publishing five years ago, it printed 1,000 copies a week.

Now it prints 60,000 a week, and owner Victoria Chacon projects it will begin distributing 100,000 copies by the end of the year. The exponential growth of La Vision reflects the explosion of ethnic media in Gwinnett County and the Atlanta area. “There’s a newspaper that pops up every month,” said Frank Vera, general sales manager for two Doraville radio stations.

That may be hyperbole, but there’s some truth to that statement. Gwinnett is home to several Hispanic newspapers and radio stations, as well as a Korean television channel. On top of that, numerous Chinese and Korean newspapers and other Hispanic media outlets are distributed and broadcast throughout the county.


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