Mitch Drew - MITCH TV
JACKSON MITCHELL ADVERTISING
Monday, July 17, 2006
More wines nose their way into TV shows and movies
Product placement subtly boosts profile
Next time your favorite leading man pours a pinot or syrah, take note. You may be looking at a product placement.
Whether it's as a background set decoration or a starring role in a white tablecloth dinner, winemakers are increasingly finding ways to send viewers an advertising message on a bottle.
"Product placement is here, and it's here to stay," says Jenny Turnbull, a Los Angeles agent who has made getting screen time for California wines a key part of her business.
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