Monday, July 17, 2006

More wines nose their way into TV shows and movies

Product placement subtly boosts profile

Next time your favorite leading man pours a pinot or syrah, take note. You may be looking at a product placement.

Whether it's as a background set decoration or a starring role in a white tablecloth dinner, winemakers are increasingly finding ways to send viewers an advertising message on a bottle.

"Product placement is here, and it's here to stay," says Jenny Turnbull, a Los Angeles agent who has made getting screen time for California wines a key part of her business.


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