Monday, July 17, 2006

TV ads on the cheap for small biz

If you can't get Paris Hilton, this do-it-yourself commercial tool helps your business put quality ads on TV.

Just because you're a small fry doesn't mean you can't compete with the big fish.
Findley's meat market in suburban Atlanta had always relied on newspaper ads, direct mailings and quick radio spots to reach consumers. But after discovering Spot Runner's do-it-yourself commercial tool for small businesses, the butcher shop ran a commercial on local cable TV ahead of Easter and again before Mother's Day. (Click here to watch the commercial.)

The commercials cost Findley's $349 and $499 and the shop spent about $2,100 in March and $1,100 in May to air the spots on ESPN, Food TV, Fox News Channel and Fox Sports.
"We found out that it was very affordable and they help you work with a small budget," said Findley's owner Dolores Barr.


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