Thursday, November 23, 2006
David Letterman ratings up 5%, thanks to You Tube
Wed Nov 22
NEW YORK (Reuters) - CBS Corp. (NYSE:CBSA - news) video clips from David Letterman's talk show and drama "NCIS" are among the most watched on popular Internet video service YouTube, giving the network a boost in TV viewership, the companies said on Tuesday.
CBS uploaded more than 300 clips that averaged about 850,000 views per day in the first month, in an early sign that YouTube's deals with TV and traditional media businesses could be paying off, the companies said in a joint statement.
CBS said ratings of its late-night programs have seen increases since uploading the shows, including adding 5 percent or 200,000 new viewers to "Letterman" and adding 7 percent or 100,000 viewers to "The Late Late Show with Craig Ferguson."
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Posted by MITCH TV at 5:27 AM