Sunday, November 19, 2006

Yahoo, newspaper groups in Web ad deal

SUNNYVALE, Calif. - Yahoo Inc. (Nasdaq:YHOO - news) will work with seven newspaper groups to share online advertising in a deal that could help newspapers tap into the lucrative online ad market.

A total of 176 newspapers in 38 states will participate in the deal, reported Sunday on the Web sites of The New York Times and some of the newspapers involved.

The groups that have signed on include Cox Newspapers Inc., Belo Corp., Hearst Corp., the E.W. Scripps Co., MediaNews Group Inc., Lee Enterprises and the Journal Register Co.

The partnership will start in December with Yahoo's HotJobs service and move to other types of online advertising.


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