Wednesday, November 29, 2006
A Lone Sponsor for a Longer ‘Nightly News’
A week from tonight, viewers of the “NBC Nightly News With Brian Williams” will be able to watch more news — and fewer commercials — as a result of a sponsorship deal with the Philips Electronics North America Corporation.
The sponsorship is part of a weeklong, $2 million agreement between Philips and the NBC Universal division of General Electric that includes “Today,” two cable shows and a feature on NBC’s digital weather channel. The deal is the latest element in a campaign that seeks to drive home the Philips advertising theme “sense and simplicity.”
READ THE ARTICLE AT NYTIMES.COM
Posted by MITCH TV at 12:22 AM