Wednesday, January 31, 2007

Ont. Liberal TV ads target ethnic vote

Ont. Liberal TV ads target ethnic vote

Tuesday, January 30, 2007

TORONTO - Just seven months away from a provincial election and still smarting from a bitter byelection defeat in September, the Ontario Liberal party Monday unveiled a series of television ads targeted largely at ethnic voters in three upcoming races.

Observers say the ads reflect a heightened sense of urgency among provincial Liberals, who are worried about losing momentum as they near the October 2007 provincial vote. Television ads have never before been employed in a byelection race.
Liberal spokeswoman Christine Bome said the ads will run on two networks with large ethnic viewership, Omni and Fairchild Television, but denied they were made specific bid to capture the ethnic vote.

''We're targeting what we can afford,'' said Bome, executive director of the party's advertising body. ''At the end of the day, if we were to put an ad on the air for Toronto, that would go well beyond our resources ... These are very strategic and targeted buys on people that we believe live in those communities.''


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