Wednesday, January 17, 2007

The Super Bowl not so SUPER for CBS?

Yes it's true, at MITCH TV we are obsessed with The Super Bowl and it's not about how much the spots are sold's all about how many people it reaches and in this world of 'narrow casting' and consumer-generated-content it's nice to know that the world will be normal again on one Sunday a year.

It turns out CBS still has time left in the game and with only a few weeks to go, only 70% of the inventory is sold out. Some think that this there are advertisers who are 'IN' but don't want you to know they are 'IN' and some think that the big budgets for GIANT TV events may be moving away from the current trends of specialty TV and select programming.

Post a comment! What do you think?


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