Wednesday, January 17, 2007

USA Networks "Nashville Star" partners with JuiceCaster

This is a really cool story.

USA Networks are starting production of their 5th season of a talent search program called "Nashville Star". To capitalize on the growing trend in consumer-generated-media, the have teamed up with Juice Wireless.

Contestants of the show will be able to instantly upload photos and video clips taken with their cell phones and post them online at the "Nashville Star" web site.

Viewers aka FANS of the show will be able to see the "the 1 hour on TV and the other 23 hours" of the contestant's lives as they compete to get a record deal.

Fans of the show will subscribe to a particular contestant's MediaBox channel and can be notified when news posts are uploaded, via test message. Fans can view the content on their cell phones of link to the site online.


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