Madison Avenue, be afraid. Be very afraid.
Well, maybe not that afraid. But some fear may well be warranted after watching the results of the Ad Bowl inside Super Bowl XLI, which for the first time featured commercials created by consumers alongside spots produced by the professionals.
Four of the 57 commercials that ran nationally during the game on CBS had their roots in what's called consumer-generated content or user-generated content. They were the winning entries in three contests, sponsored by the Chevrolet division of General Motors, the Frito-Lay division of PepsiCo and the National Football League.
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