Wednesday, February 21, 2007

Walmart drives online TV auction Ad Marketplace

On March 15th, Walmart and other national advertisers will be launching an eBay powered TV advertising auction site call Ad Marketplace.

Here's an article from 1995 when Walmart's media buyer and I started buying and selling TV advertising using the internet (what a concept).

How things have evolved since!

Mitch Drew

( jokes about my hair)

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