Comedy Launches The MotherLoad Of All Broadband Destinations
Erik Sass Media Daily News
Hoping to strike one on a new media platform, cable network Comedy Central Tuesday unveiled "MotherLoad," a new broadband Web destination designed to extend its reach online.
Launching on Nov. 1, the site is aimed at capturing Comedy Central's core young adult audience when they're online or away from the TV. With bite-sized three-minute clips, including a significant mix of Web-only content, "MotherLoad" seems well-positioned to capture the short attention spans of many online surfers.