Wednesday, October 26, 2005

Video iPod puts wrinkle in TV advertising


Apple Computer's latest iPod, a video-enabled music player that serves up some of the season's hottest television shows without commercials, will likely prod advertisers to get serious about finding a foothold in portable media players, media buyers said.

Apple last week unveiled the new model in its popular iPod lineup. The company reached a deal to sell downloads of top-rated ABC network shows such as "Desperate Housewives" and "Lost" the day after broadcast for $1.99 per episode.


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