Mitch Drew - MITCH TV
JACKSON MITCHELL ADVERTISING
Wednesday, October 26, 2005
Lincoln aiming new brand advertising campaign at younger buyers
LAURA CLARK GEIST
DETROIT -- Lincoln is launching a brand advertising campaign aimed at younger buyers and introducing its Zephyr entry-level luxury sedan.
The new campaign is called "Reach Higher." It seeks to cast Lincoln as a contemporary luxury brand by focusing on the 2006 Zephyr, Mark LT pickup and Navigator SUV.
Lincoln's aging flagship, the Town Car, is intentionally absent from the brand ads.
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