With onslaught of blogs,‘coolhunters’ take on more managerial role
Gina Piccalo
Los Angeles Times
There was a time, way back in the late 1990s, when coolhunting was still cool, when nearly every Madison Avenue ad agency wanted a resident hipster to interpret the spending habits of those inscrutable Gen-Xers. Then the Internet exploded, connecting everyone to everything in an instant, and suddenly the art of predicting the next big trend got way more complicated.
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