Friday, December 02, 2005
Cherry: Pony Up for Scripted Product Placement
While Writers Guild of America West President Patric Verrone said recently that securing compensation for writers who pen shows that include product integration was not part of his agenda, Desperate Housewives executive producer Marc Cherry apparently disagrees.
Speaking at a Tuesday luncheon in Beverly Hills hosted by the Hollywood Radio and Television Society, Cherry said he wants his show to be compensated if he and his staff have to take the time to write a product into a scene
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Posted by MITCH TV at 10:17 AM