Friday, December 02, 2005

Reality Check: Scripted Shows Still Trail In Product Placement


TV BRANDED ENTERTAINMENT DEALS LOOK like they are here to stay--but one area still in question is scripted TV programs. Only three scripted programs made it to the top ten shows with the most product placement for the first nine months of this year, according to Place Views, a Nielsen Media Research product placement measuring service.

READ THE ARTICLE AT MEDIAPOST

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