Spots on Traditional TV Still the Biggest Show On Super Bowl Sunday
Soap operas on your cell phone. Episodes of "Desperate Housewives" on your iPod. "Law & Order" on your computer screen. In the past year, the networks have rushed to feed new media, accelerating a migration away from traditional television viewing.
But in a world of wandering eyeballs, one event still manages to focus the attention of a huge number of viewers: that annual head-butting of behemoths, the Super Bowl.