Sunday, January 29, 2006

Sahara's Filmy to charge high ad rates

The advertising rates of the to-be-launched channel Filmy, an arm of Sahara One Media and Entertainment Limited, will be higher than other movie channels in India.

This was stated by Shailesh Kapoor, head of marketing and content who was in the city to promote the launch.

"We plan to premiere 24 Hindi films in a year, the highest as compared to other channels. Our advertising rates will be higher than other movie channels," he maintained.


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