Friday, January 20, 2006

Super Bowl Advertisers Make Online Tie-Ins

If Miss Piggy is dressing up like Jessica Simpson, monkeys are rampaging around office cubicles and networking druids are yammering into cell phones, it can only mean one thing: Super Bowl ads are on the way.

Despite nagging worries about declining TV viewership as more people plug in to their iPods and the Internet, the Super Bowl has proven to be a resilient stronghold of truly mass media. The game, which airs Feb. 5 on Walt Disney Co.'s ABC, is expected to draw some 90 million viewers, along with advertisers who want to reach them.


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