Mitch Drew - MITCH TV
JACKSON MITCHELL ADVERTISING
Thursday, April 13, 2006
Brands take buzz to bank through free TV placement
During the past four months, Apple iPods, Macs and other products have been featured 250 times on 38 different network primetime shows, including such hits as "CSI: NY" and "The O.C."
That adds up to 26 minutes of free exposure for one of Hollywood's biggest brand stars, according to Nielsen's Place Views tracking service.
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