Monday, April 17, 2006
'Super Girl' brings 'super' advertising
"SUPER Girl," one of China's most popular TV contests, is expected to bring its "mother," Hunan Satellite TV, advertising sales totalling 200 million yuan (US$25 million) this year, the Oriental Morning Post said today.
At an advertising bidding meeting on Saturday for the forthcoming competition, the TV station sold twenty 15-second advertisements for more than 130 million yuan, the Shanghai-based newspaper said. The producers of the show auctioned each advertisement starting with a minimum price of 3.5 million yuan and ensured that each one would air 200 times.
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Posted by MITCH TV at 1:15 PM