Friday, May 05, 2006
CBS leaps into online television
AD-SUPPORTED `INNERTUBE' WILL SHOW ORIGINAL PROGRAMS, RERUNS
CBS took a major step forward in online television Thursday by launching ``innertube,'' an advertising-supported broadband entertainment channel that will include original programming and repeats of network shows.
While all of the networks have tested the water on alternative ways of delivering content -- online, iPod downloads, video on demand -- the CBS venture marks the first attempt to establish a Web-based channel. The network has already had some recent success with video on revamped versions of cbsnews.
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Posted by MITCH TV at 5:36 AM