Monday, May 29, 2006

Ford tries to think like truck customers


Controls pickup market but faces new challenge

In a room that smells of musty waders, surrounded by camouflage hunting jackets and power tools, a small group of men are plotting strategy -- not for catching the big one or bagging a 12-point buck, but to defend Ford Motor Co.'s leadership of the domestic pickup truck market.

"Can you smell it?" Ben Poore asks. "There's a purpose to that."

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