Nitin Gupta, a Yankee Group analyst, pointed out that there are many companies involved in video-based advertising, such as Brightcove and Lightningcast. So it was only a matter of time before Google joined them, he said.
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On Monday, Google announced plans to add video capabilities to its hugely popular AdSense advertising network. The TV-like ads will run up to two minutes long on Web sites that belong to the company's ad program. Google's own Web pages will remain free of the video advertising.
"A certain segment of advertisers have told us that they want richer and more engaging messaging capability," said Gokul Rajaram, product management director of Google's AdSense program.
Initially, the video spots will be available only to advertisers in the U.S., Canada, and Japan.
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