Friday, May 05, 2006

Wal-Mart to review advertising accounts

Wal-Mart Stores Inc., the world's largest retailer, is putting its advertising accounts under review as it seeks to attract more affluent customers.

Wal-Mart has notified its two main agencies, Omni-com Group's GSD&M of Austin, Texas, and Bern-stein-Rein Advertising in Kansas City, Mo., as well as three smaller agencies, it is re-evaluating its strategy and might make changes, spokeswoman Gail Lavielle said Thursday in an interview. The accounts are worth $578 million, according to Advertising Age.

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