Saturday, September 09, 2006

Hispanic Media Leads Ad Spend Growth

Spanish-language media grew 20.5 percent in the first six months of 2006 to $2.4 billion, boosted mainly by media buys during this summer's World Cup soccer tournament, according to data released Wednesday by TNS Media Intelligence.

TNS includes expenditures from Hispanic network and cable TV, Hispanic spot TV, 35 Hispanic magazines and 54 Hispanic newspapers.

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