Thursday, September 21, 2006

Yahoo, Current Launch Vlog Network

YAHOO WILL START A NEW video-sharing site through a partnership with Current TV, the cable network founded by former Vice President Al Gore.

The Yahoo Current Network encompasses both professional and amateur videos aimed at 18- to-24-year-olds, and will debut with four channels on Yahoo Video. Current Buzz will feature segments highlighting popular Web stories, and will be produced by Madeleine Smithberg, co-creator and former executive producer of "The Daily Show with Jon Stewart."

The other three channels will focus on sports, autos and travel, respectively. A total of eight channels are expected to be offered by the end of 2007. Each channel will carry one studio-produced segment and 8 to 10 user-created pieces each day.

User-contributed videos will be filtered to screen out offensive material and edited to ensure a high level of editorial and technical quality, according to Jason Zajac, general manager for social media at Yahoo. He said the screening process should allay marketer concerns about advertising alongside user-created programming.

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