McCafe Sponsorship Gives Users 8 Hours of Ad-Free Viewing
NEW YORK (AdAge.com) -- Hulu doesn't like to be perceived as competing against TV, but that's what McDonald's has the web video site doing with a new campaign for its line of upscale coffee drinks, McCafe.
McDonald's wanted to roadblock Hulu.com to maximize impact among its 42 million monthly unique viewers.
McDonald's wanted to roadblock Hulu.com to maximize impact among its 42 million monthly unique viewers.
The fast-food chain is promoting a commercial-free "prime time" on Hulu tonight, starting at 7 p.m. ET and lasting eight hours until midnight on the West Coast.
During that period, thanks to McDonald's, all shows from all networks will stream without advertising, except for a branded frame advertising the McCafe.
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