Twitter Update - What you need to know about Twitter today.

Twitter-based TV Show Comes from Reveille and Brillstein

Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show - the first TV series to incorporate Twitter into the action of the show. The program’s objective will be to “[put] ordinary people on the trail of celebrities in a revolutionary competitive format.”

Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille’s Mark Koops and Howard T. Owens, Brillstein’s Jon Liebman and Lee Kernis, reports Variety (via MarketingVOX). Liebman says the effort will prove “a compelling way to bring the immediacy of Twitter to life on TV.”

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Land Rover Promotes Twitter ‘Hashtags’ in Out-of-Home Campaign

Land Rover has launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs. The campaign uses “hashtags,” or words used in tweets that make it easier to follow a conversation via online searches, in its out-of-home venues to spread word of Land Rover’s Twitter effort.

Land Rover’s Twitter campaign attempts to build conversations around the debut of its newest models at the New York Auto Show. Twittads, a social media affinity network, was tapped by Wunderman, the PR firm planning the integrated campaign, to boost Land Rover’s launch, writes AdAge.

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Adjix Penetrates Twitter with Embeddable Text Ads

Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within “tweets” (Twitter posts).
When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration.

Advertisers can set accounts up so anyone can run their ads. Conversely, ads can be limited to certain Twitter accounts. Brands can also decide how frequently an ad runs, either on an account or in given locations, writes MarketingVOX.

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