At 'Infront' Event for Buyers, NBC Pushes Customized Ad Projects
NEW YORK (AdAge.com) -- NBC placed a new emphasis on scripted entertainment today as the General Electric broadcast network offered marketers and media buyers a peek at its lineup for the coming season, the first volley in what is likely to be an extended "upfront" ad-sales season during a severe recession. NBC also spent much of its time trying to drum up support for its new five-day-a-week Jay Leno program.
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