Friday, August 25, 2006

CBS to use Bluetooth wireless to market new shows

CBS plans to use Bluetooth wireless technology coupled with billboard posters to market new TV shows in its fall lineup on mobile handsets.

Starting in September, people will be able to download short video clips of five CBS prime-time shows onto their cell phones or PDAs (personal digital assistants) from billboards in New York City's Grand Central Station, according to a Wall Street Journal article published Thursday.


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